Building or refreshing a brand, website, or anything visual is like standing in front of a blank canvas: the possibilities are endless, and that’s overwhelming. At Mr. White Creative, we get it. There are a million directions you could go, so how do you know which one is the right one? Enter mood boarding - it’s how we take all the “what ifs” and turn them into "absolutelys".
Vibes before Visuals
So, how does it work?
First, we really dig in and get a feel for who you are and where you're headed. This isn’t just a quick Google search—it’s full-on creative stalking (legal and totally not weird).
We look at:
- What’s catching eyes in your industry (and what’s not).
- What your audience expects—or might not even know they want.
- What’s working visually for you now, and what’s ready for a glow-up.
We start to build:
- Visual references from like-minded brands and industries.
- Bits and pieces of your current look that spark something.
- A collection of typefaces, imagery, textures, and tones that could give your brand personality - nothing final, just directional.
Then we take our findings, all those floating ideas, half-formed thoughts, and visual references and pull them into one place. Basically, it’s a collage—but it’s strategic.
Mood Board Magic
Next, we mock up the mood boards. No locked-in designs yet - but all those pretty things we found during our creative stalking that lend to "this might be the vibe." We’ll prepare 3-4 style options and present them in a workshop-like environment.
Some of what you’ll see will come from brands in your space. Some might be from a totally different industry. Sometimes, the best inspo comes from pieces of your current brand - remixed.
During this workshop, we want you to tell us how you really feel about each presented style option. Don’t hold back, we can handle it. Your feedback during this stage is invaluable!
Mood boarding helps us (and you):
- Explore different visual directions without the pressure of picking only one
- Brainstorm what feels right and what doesn’t before we get too far down the road
- Get your team and decision-makers on the same page early on
From Mood to Movement
Once we’ve steered toward the vibe, everything else starts to take form:
- Naming and/or logo design – creating something iconic and versatile
- Color palette + type system – crafting the feel of your brand at a glance
- Imagery and illustration – defining the style that visually tells your story
- Brand voice + tone – so your words match your look
Mood boarding gives all of the above a solid head start—and it makes sure the design doesn’t just look good, but feels right. Then, your project can really come to life.
Rallying the Crew
Nervous about sharing a fresh creative direction with your team? Mood boarding is perfect for building excitement and helping people feel invested in where things are headed. We include key players early so by the time we’re presenting final designs, everyone’s been heard and already bought in.
Why Does Mood Boarding Even Matter?
It saves time, builds confidence, and sets your brand up to connect with your target market. It’s not fluff - it’s strategic. A crucial step that contributes to confident decisions and intentional choices. It allows us to explore, refine, and align.
Keeping It All Buttoned Up
But, we don’t have to stop here! MWC can take the same look and feel and apply it everywhere - your website, social graphics, sales decks, email templates, signage, packaging, you name it.
The goal? Consistency that feels anything but boring. Every touchpoint becomes a natural extension of the visual story we’ve created together. If you want to bring that full circle, we’ve got you. From digital to print, MWC is here for the full-suite rollout—so everything feels cohesive, intentional, and totally you.
Ready to turn a vibe into a full-blown visual identity? Hit us up. Let’s mood board this thing out.