Good things happen to bad phones. With our Accidents Un-Happen campaign, we let consumers know that when they dinged, dented or dropped their phone, they didn’t have to take the blame—they just had to take it to Cellairis. This catchy campaign caught on quick: Accidents Un-Happen became the highest performing :15 TV spot of all time through a Cox Media channel.
CLIENT CELLAIRIS ROLE CREATIVE DIRECTION, DESIGN, COPYWRITING, PHOTOGRAPHY & PRODUCTION
What was initially supposed to be just a local television buy became a national campaign across all marketing channels for Cellairis, the largest mobile device accessory and repair retailer in the nation. Accidents Un-Happen was the simple, clever and quick messaging Cellairis needed to build a business into a brand.