LOGO & REBRANDINGBH TECHNOLOGY
Formerly Blue Hair Technology, BH Technology is a non-profit that provides tech training to seniors and active adults. After several years in business, they finally reached a point where they needed a more polished logo, design system, and brand platform that helped reposition them as a leader in teaching a subject to an audience that is often intimidated by modern technology.
CLIENT BH TECHNOLOGY ROLE CREATIVE DIRECTION, DESIGN, & COPYWRITING
BRAND POSITIONING STATEMENT
You’re fascinated by the all the technology out there. You hear about all the ways people are connecting and sharing and learning and improving. But for far too long, the digital world has felt worlds away. Well we’re here to help you move past the past—today. To help you thrive in the digital age, regardless of your age. To turn intimidating technology into liberating solutions. Whatever it takes, we’ll show you that you have what it takes. Welcome to the path of most assistance. Where we’ll show you the way to find your own way. You now have permission. To stop at nothing. To never look back.