The Bodyguard series by Smith & Wesson is the only line of pistols with a totally built-in Crimson Trace laser sight. The laser and firearms were engineered to work together flawlessly, so shooters don’t have to worry about the added bulk of an attached laser. Our job was to bring this new product to market with a series of print and digital executions based on the idea that There’s Only One.

380 REASONS IMAGES

As an add-on to the original 380 Reasons campaign – which focused on the many reasons to carry – we partnered with Rob White Images to capture additional images for 380Reasons.com.