B2B SALES COLLATERAL

PURCHASING POWER

Purchasing Power is a corporate purchasing program that fills the gaps in employer benefits packages, but all the great things they wanted to say in their suite of case studies were buried in clutter. After identifying their brand truth, that its program empowered both employer and employee alike, we transformed this insight into a brand asset, through engaging headlines, focused messaging and clean design.

What began as a need to refresh just a few case studies grew into the client requesting the overhaul of their entire suite of sales collateral.

CLIENT SMITH & WESSON   AGENCY IQ AGENCY   ROLE FREELANCE ART DIRECTOR