Reinventing Boostr's digital presence with a Webflow makeover.
Boostr is an advertising management platform built for digital ad sellers. They came to us with a HubSpot site that was holding the brand back and a tight deadline. We delivered a full Webflow redesign in eight weeks and walked away with two industry awards.
- UX/UI Design
- Web Design
Understand the business before touching the design.
Boostr's old site was built on HubSpot. Functional as a marketing tool, limiting as a platform for a dynamic SaaS product showcasing features, education, and interactive components. So before we touched a pixel, we got into the business: assessed the existing content, mapped the objectives, and built a plan to organize all of it. Comprehensive sitemap first. Rough wireframes second.
Blueprint before build.
With the plan locked, we took the wireframes up a level. From rough FigJam sketches to high-fidelity Figma, fine-tuning interactions, content length, flow, and the pillar page templates. These weren't just documentation. They were the structural decisions that made the design phase faster and the build cleaner.
Brand guide into production.
With the framework locked, we layered on the design: vibrant color balanced against clean whitespace, imagery that captured the pace of the advertising world, and a pixel-perfect, responsive Webflow build. Key sections run through CMS components. Form elements integrate with their existing HubSpot database. Built to grow.
Stylized, not screenshotted.
One of our favorite touches. We could've used regular screenshots, but they reveal too much of what's behind the curtain: proprietary data, complex interactions. So we built custom screen illustrations instead. They keep things under wraps and add a visual layer the site wouldn't have had otherwise.
Two awards. Real business outcomes.
Two Silver Awards, one from The Davey Awards and one from W3. More importantly: a measurable uptick in engagement, an influx of newsletter sign-ups, and a surge in demo requests after launch.
Wrapping up
We launched the new Boostr.com in early 2023 and have kept evolving it with new features, sections, and content ever since. Check it out for yourself here.
