Once a year, Purchasing Power swoops in like a conference fairy and covers the entrance fee for HR professionals attending the SHRM Conference. In return, they get to pitch their voluntary benefit to the attendees. That's where Mr. White Creative stepped in to help spread the word with a campaign that was so successful, it left all others in the dust. Purchasing Power not only scored a record number of meetings with potential clients, they also snagged the coveted Gold Stevie Award for Outbound Marketing Campaign of the Year.
We knew exactly what we needed to create: a mailer, digital ads, emails, a landing page - all the typical campaign touchpoints. But before we jumped into production, we had to come up with a concept that would tie it all together. And if the conference was in Chicago? Well, why not let Purchasing Power send you there in true Chicago style? And it doesn't get any more Chicago Style than pizza. Well, except maybe their hot dogs. Or maybe Wrigley Field. Or...well...you get it.
So, we embraced the Chicago Style theme and ran with it. We even went so far as to print our invitations on pizza boxes and napkins, which we mailed out. And let us tell you, the results were beyond awesome - we got about 500% more conversions than we expected. I guess you could say we really delivered. Ok. I'll let myself out.
The results of this campaign speak for themselves: record-breaking conversions and a gold Stevie Award for Outbound Marketing Campaign of the Year. Not too shabby, if we do say so ourselves. Take a look at Luci, our client and ultimate collaborator, accepting the award like the superstar she is.
To sum it up, this project was a true testament to the power of a great concept paired with proven marketing tactics and creative execution. It not only drove impressive results but also earned a taste of industry recognition. We couldn't be prouder of the collaboration with one of our favorite clients, Purchasing Power.