A platform built for the scale of a market leader.
Purchasing Power serves 7 million employees nationwide, yet their digital presence lacked the authority of their enterprise brand. We partnered with their leadership to rebuild the experience from the ground up, transforming a fragmented corporate site into a high-performance, sales-ready platform in Webflow. It's now a sophisticated digital front door engineered to match their market-leading scale and drive B2B growth.
- Brand Strategy
- UX/UI Design
- Web Design
Purchasing Power’s corporate site had become a point of friction rather than a growth tool. With unclear messaging, thin persona content, and a disjointed user journey, the platform failed to support the B2B sales process or reflect the brand’s true scale.
We rebuilt the site’s foundation by aligning digital messaging with B2B sales collateral. By defining clear personas and streamlining user flows, we transformed the site into a scalable platform designed to communicate clearly and funnel visitors toward high-value conversions.
This is how we got there.
Designed Around Real Decision Paths
Mapping out the customer journey.
We dug deep into the organization, interviewing cross-functional stakeholders to uncover the moments that move deals forward and the friction that stalls them. The diagnosis? A massive disconnect between what the sales team was saying and what the website was showing.
We translated those insights into persona-based journeys that now shape not only the website experience but broader B2B content and sales enablement strategy. The website became the starting point. The impact reaches much further.
Building the Blueprint
Strategy translated into structure.
With personas and lifecycle journeys clearly defined, we moved from insight to infrastructure. Every strategic decision directly informed the sitemap and early wireframes, ensuring navigation, hierarchy, and conversion paths were rooted in real user behavior rather than assumptions.
The sitemap became our "source of truth." It aligned internal stakeholders around a shared content structure and established a scalable framework for current and future offerings. Clear pathways were created for each core audience, eliminating ambiguity and strengthening progression through the site. Turning a confusing maze into a guided tour.
From there, we expanded into high fidelity wireframes. These validated layout logic, messaging hierarchy, and key interaction points before a single pixel of "pretty" was added. Each template was built to support flexibility while preserving consistency across the experience.
The result? A structurally sound platform that reduced downstream revisions, and accelerated design execution. No guesswork, no backtrack. Just a clear, validated path from wireframe to live site.
Precision at Scale
Every pixel earned its spot.
With the blueprint locked, we brought the brand to life through a modern, scalable digital system. Every visual choice was a strategic one. Designed to boost Purchasing Power’s B2B credibility while making sure the user never had to guess where to click next.
The homepage set the pulse. We used purposeful hierarchy and intentional motion to guide visitors through the story with a natural rhythm, turning a complex value prop into a clear, focused narrative.
But a website is more than just a front door. We developed a robust library of modular Webflow components and full-page templates designed to grow with the business. It’s a "lego set" of high-fidelity layouts that balance a strong visual identity with absolute functional clarity.
Under the hood, the build was just as intentional. Everything is powered by reusable Webflow components, structured CMS collections, SEO-optimized architecture, and performance-conscious UI transitions ensure the platform is as powerful behind the scenes as it is on screen.
Experience Without Compromise
Strategic UX for every screen size.
We didn't just "squish" the desktop layout to fit a phone. We re-engineered the hierarchy and touch-points to ensure the message stayed punchy and the conversion paths stayed clear. Whether the user is on a 30-inch monitor or a 6-inch screen. The result is a lightning-fast, thumb-friendly system that keeps the B2B journey frictionless on the go.
Wrapping Up
From a sales friction to lead traction.
We traded thin content for clear journeys and dead ends for intentional funnels. All backed by a scalable Webflow framework built to last. What was a disjointed digital presence is now a conversion-ready platform that matches Purchasing Power's scale.
This one took real discipline. Complex requirements, cross-functional stakeholders, marketing leads through the CEO. All pulling in the same direction. That's what it takes to build something this big and get it right.
The result isn't just a new website. It's a growth engine. And it's exactly the kind of high-stakes problem we love solving at MWC.
