When it comes to operating a professional services company, it can often feel like steering a massive ship. Cue Ruddr. This SAAS platform offers a range of features, from simple time management and expense tracking to the monitoring of complex budgets and generating reports. All in one place. Now, let's dive into the story of how we helped bring Ruddr to life.
First, let's talk about the logo mark. We wanted to create something that truly captured the essence of the brand. While a rudder may seem like the obvious choice, we dug deeper and made a fascinating discovery—the propeller holds the key to the rudder's power. With this insight in mind, we combined a propeller mark with the word "ruddr." Resulting in a unique symbol that perfectly embodies the strength and effectiveness of the brand.
With the logo in place, we moved on to crafting a vibrant color palette and a sleek design system. The goal? Creating a lightweight design language that's easily replicated across components on the platform.
Next, let's delve into the application. Once our design system was established, we collaborated closely with the Ruddr team. Together, we brainstormed user flows, fine-tuned wireframes, and seamlessly integrated our design system into working prototypes. No detail was too small—from simple form fields to intricate processes like timecard approval, we left no use-case unexplored. By creating a streamlined design system and an intuitive user experience, complemented by reusable components, we significantly simplified the development process. The result? A continuously expanding customer base, fueled by the seamless integration of new features facilitated by our design system.
It's important to note that the application is an ever-evolving entity. While our design system empowers the development team to swiftly create new features without the need for additional design cycles, the MWC team is always ready to lend a hand for special projects and enhancements, ensuring Ruddr remains at the forefront of innovation.
Now, let's venture into the world of the public website. As developers fine-tuned the implementation of our application design, our creative team shifted focus to the public website. Of course, we wanted to highlight the impressive features of Ruddr, but we also recognized the importance of creating a hub for valuable resources such as how-to videos, marketing content, and support articles. Leveraging our existing design styles, we seamlessly connected the visual elements between the application and the public website.
Now, brace yourself for some humble bragging. Well, maybe not so humble. But hey, we can't help it! The application consistently earns top rankings on trusted platforms like Capterra and GetApp. And that's not all—on G2 Crowd, it repeatedly secures a spot among the highest-rated solutions across various categories. Suffice to say, their growing customer base absolutely adores the application. So, yeah, that news is just a little too awesome not to share.
At the end of the day, it's crystal clear: great clients pave the way for exceptional work. From crafting fun and captivating branding to developing user-friendly applications and designing a sleek public website, it's the result of MWC collaborating closely with a team of brilliant product owners. The growing client base and industry recognition stand as undeniable proof of how the perfect blend of creativity, user experience, and innovative thinking can seamlessly merge into one remarkably effective package. It's the magic that happens when great minds join forces!