From pitch deck to product brand.
Huxley Medical, an Atlanta medical device company, first came to us in 2021 needing an investor deck. By 2024, their home sleep apnea test needed a brand of its own. We built SANSA from the foundation up, then quickly followed with photography, 3D renders, and video that helped bring the brand to life and carried it through multiple FDA clearances.
- Brand Identity
- Photography & Video
- 3D Rendering
- Web, Print & Tradeshow
Huxley was a young company with a promising device and very little brand to build on. SANSA needed an identity of its own that still lived comfortably under the Huxley name, and there was no photography or product imagery to work with. Everything the brand needed, we would have to make.
We started with the foundation, then built a toolkit of assets designed to work well beyond a single use. Studio photography and high-end 3D renders gave us one consistent source for the website, collateral, and tradeshow booth, and we produced the IFU videos entirely in-house.
Start with the basics.
Huxley had initially been working from the investor decks we'd built since their first raise, but SANSA needed an identity of its own that fit naturally within the Huxley family. The first step was the foundation: logo, type, color, and a visual style that works for both marks. That system went to work right away on the essentials, including a refined presentation template, business cards, and pocket folders.
Building the toolkit.
Before we could build a website or a tradeshow booth, we needed real assets and tools to work with. So we got scrappy. We shot a series of IFU (instructions for use) photos in our Downtown Alpharetta studio, planned from the start to hold up well beyond an instruction sheet. The same images became flagship assets across website heroes, brochures, booth graphics, and even posters for doctors' offices.
The product, from every angle.
For product shots, we knew we needed more than a flat product on white. We wanted exploded views, every angle, and room to change our minds later. Rather than battle the exploded views by hand, we worked with our 3D artist on high-end 3D product renders that are virtually indistinguishable from the real device and far more flexible to work with.
Putting it all to work.
With the foundation and asset library in place, everything else came together faster and more smoothly. The website, patient brochures, and tradeshow booth all draw from the same photography, renders, and brand system, so nothing had to be reinvented for each channel. The result is a brand that feels like one company everywhere it shows up, whether someone meets it at a booth, in a brochure, or on the website.
IFU videos that don't look like IFU videos.
Instructional videos in this industry rarely get much care, and we just aren't ones to settle for good enough. We turned part of our office into a bedroom, blacked out the windows, and lit it to feel like late evening and early morning. We storyboarded the full sequence, cast talent, recorded voiceover, directed the shoot, and cut the final edit in-house.
A little planning goes a long way.
Building a brand this way can look like a lot of work before anything launches. Foundation first, assets second, then everything else. But that upfront planning is what keeps a launch from turning into a string of one-off shoots, mismatched materials, and budget spent twice. One studio shoot supplied the IFUs, the website, the brochures, the booth, and posters in doctors' offices. The renders gave us every angle we needed without another shoot. And every piece Huxley puts in front of patients and physicians looks like it came from the same place, because it did.
